Expo Milano 2015 at the International Exposition of Yeosu 2012
A Global Event, a "Global Movement"
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ABOUT EXPO MILANO 2015
Expo Milano 2015, “Feeding the Planet, Energy for Life” is the largest worldwide event ever organized to unite countries, institutions, companies and citizens around the world to explore ideas and solutions to the challenges of assuring safe and nutritious food for all through innovative, sustainable practices and new ways of collaboration.
Expo Milano 2015 will take place from May 1st to October 31st 2015 in Italy and will involve over 20 million visitors and 140 countries in exhibitions and thousands of events ranging from world debates and policy meetings to events celebrating the tradition and culture of food.
It is much more than a 6 month event. It is a multiyear journey which aims at becoming a "Global Movement" to aggregate ideas and contributions in order to leave a legacy of initiatives and solutions which will live and grow beyond 2015. It is a global forum to discover new ways of thinking about food, sustainability and cooperation as well as a place to experience innovative technologies and ideas for our planet.
Expo 2015 collaborates with best in class, innovation driven companies around the world who can propose revolutionary and inspiring ideas. As of today, leading companies in their sectors such as Cisco, Enel, Telecom Italia have already joined Expo 2015 to help us build a memorable event.
EXPO MILANO 2015 EXHIBITION SPACE
AT THE INTERNATIONAL EXPOSITION OF YEOSU 2012
The Italian Pavilion at Yeosu 2012 is about the Italian heritage, culture and identity related to the sea: Italy is first of all a country of seafarers, explorers and fishermen, deeply linked to the sea, a source of energy and inspiration at the same time for its people and culture. The exhibition path reaches its climax by showing the most influential people and advancements that nowadays are present in our country and regions, within the fields of scientific innovation and Blue Economy linked to the theme of the sea and the oceans.
Within this framework and as a best preview of the “Italy of the Future”, the installation “The event beyond the curtain” has been conceived to show up and promote the Universal Exposition of Milan that will be held in 2015. The visitor will be involved through a fascinating atmosphere: a sophisticated use of lights and colors will give life to a curtain covering the walls of the pavilion, creating the illusion of being in front of the real opening ceremony of the next Universal Exhibition.
World Food Table: The setting will focus on the theme of Expo Milano 2015: Feeding the Planet, Energy for Life; in this regard, the “world food table” has been chosen as the main iconic element: it is an installation that will explain the different ways of “eating together” by showing “the table and the instruments” typical of different cultures around the world. The visitor will be able to interact with a sensor and create scenarios of the habits of different Peoples, finding out similarities and differences among the ways of eating around the world. The setting will also provide the opportunity for the visitors to get more information about the way of perceiving food and the ways to approach to it among the different cultures of the World.
Video Art Show: The exhibition will also provide a video art show that will involve the visitor within a journey made of pictures and sounds, starting from the theme of Yeosu 2012 and reaching the themes of Expo Milano 2015 in a highly symbolic and figurative way. This installation will also interact with the Expo Digital Gallery and could favor the visit of the Italian Pavilion.
Aqua Feeds You: Towards the end of the exhibition path the installation Aqua feeds you will be the meeting place with the visitor, to whom will be offered some water (feeding, comfort, refreshment, sight regeneration). In this way water, both the main theme of Yeosu 2015 and vital element also at the center of the Expo Milano 2015, will be the link between Yeosu and the next Universal Exhibition.
The visitor will drink by using a single tool named “the traveler tool”, a folding glass to be used as a necklace, with the Expo 2015 logo and in different colors. The “traveler tool” will also have a QR code inside, allowing the visitor to activate a direct link to the internet website and be included within the mailing list of Expo Milano 2015. In this way the visitor at Yeosu 2015 will act as a testimonial of Expo Milano 2015 and of Italy meeting the other visitors and, once back at home, will be able to put in practice what he/she learned thanks to the visit at Expo Yeosu 2012.
Location The Italian Pavilion: The Italian Pavilion is set at the ground floor of the Exhibition Space destined to the host International Countries at Yeosu 2012. It is set in the space highlighted in the picture above.
— Laura Lonardi (@SuperVichi) June 18, 2012
— Laura Lonardi (@SuperVichi) June 17, 2012
— Laura Lonardi (@SuperVichi) June 17, 2012
— BIE (@bieparis) June 17, 2012
— Expo 2015 (@Expo2015Milano) May 10, 2012
— Laura Lonardi (@SuperVichi) May 11, 2012
— Expo 2015 (@Expo2015Milano) May 11, 2012
— Expo 2015 (@Expo2015Milano) May 12, 2012
— Pepetravel (@pepetravel) May 14, 2012
— U.S. Embassy Seoul(@usembassyseoul) May 14, 2012
— Hanne (@Sterten) May 14, 2012
— Muaz Al Rashid (@MuazAlRashid) May 13, 2012
— Takatof (@TakatofOfficial) May 13, 2012
Yeony & Suny were glad to meet 1st visitor, Atsushi Futakami from Japan, to the Expo and hope him to have fun in Yeosu! twitter.com/Expo2012_En/st…
— Yeony Suny (@Expo2012_En) May 12, 2012
EXPO MILANO 2015: A JOURNEY THROUGH ITALY
Expo Milano 2015 will also offer a chance to enjoy a unique and extraordinary visit of Italy: towns of artistic interest, historical monuments, events, natural parks, lakes and mountains and its extraordinary landscape and food.
Italy is a Country where the culture of food represents a lifestyle, and Milan, at the heart of the Lombardy Region, represents the perfect place to stage a Universal Exposition whose central theme is nutrition and sustainability. Milan, is also placed in a strategic position for reaching other renowned destinations such as Florence, Venice and Rome
The world capital of fashion, design and innovation, also applied to technology and efficient management of resources, Milan is the place where tradition and innovation intersect, giving life to what the whole world recognizes as a reference model of urban and territorial development.
Italy and Milan will create an Exhibition Site ensuring a unique, unforgettable experience for the visitors.